When you visit our website www.patagonia-xpress.com you are initially given a “cookie”, and your computer is assigned an ID number. A cookie is a commonly used piece of software that tracks an individual user’s preferences, and is capable of enhancing your visit to the site.
Cookies allow us to provide a customized experience without you having to remind us of your preferences each time you visit our site.
The ID number allows us to log your session, so that we may better assist you should you need some individualized service or support. Once you enter personal information on the web site, we associate your ID number with your contact information so we can recognize you on a future visit. We also use it to keep track of information that appears to be of particular interest to you.
If you log in as a registered user, our cookies may collect personal information for marketing purposes and to make content on www.patagonia-xpress.com more relevant and easier to use. We do not share your activity on www.patagonia-xpress.com with other third parties, nor do we collect information from other websites you may visit.
Strictly Necessary Operations
These cookies are strictly necessary to allow us to operate the Patagonia Xpress websites, online services or interactive applications. If you do block them through your browser settings, we cannot guarantee how our websites, online services or interactive applications will perform for you.
These cookies do not gather any information about you that could be used for marketing or tracking your browsing history on other websites, services or applications.
For example, we use functional cookies to remember personal information such as your language preference when you visit our websites to make your experience more convenient and personal.
These cookies are not strictly necessary, but can enhance your experience.
- analyse the performance of our sites;
- maintain, operate, and continually improve our sites; and
- collect and maintain aggregate web site data (such as the number of visitors to a particular site), which helps us see which areas are popular with our users and which are not. Among other things, this helps us improve and update the site, based on such data as total number of visitors and pages viewed.
For example, we may obtain information from communications you request, including whether you opened or forwarded an email or clicked on any of its content. This tells us about our communications’ effectiveness and helps us deliver information that you find interesting.
These cookies are not strictly necessary.
Managing your cookie settings
If you do not want to accept cookies, you can block them by adjusting the settings on your internet browser. Please note that because this is a setting on your browser, this adjustment may also block cookies for any website you visit. You can visit www.aboutcookies.org, which provides detailed information on managing cookies in popular browsers.
Third Party Advertising and Online Behavioural Advertising
You may be provided with advertisements for Patagonia Xpress and services on third-party websites and mobile services based on your online behaviour.
Opt Out of Online Behavioural Advertising
When a Patagonia Xpress online behavioural advertisement is delivered to you, you will see an “Ad Choices” icon. Clicking on the icon or link will take you to a website where you can manage or opt out of the use of data about your browsing history that is used for the delivery of online behavioural advertising.
On your mobile device, you may also have a “Limit Ad Tracking” setting (in iOS devices) or a setting to “Opt out of Interest-Based Ads” (on Android), which allows you to limit the use of information about your use of apps for purposes of serving ads targeted to your interests.
If you opt out, you may still see advertisements online, including advertisements from Patagonia Xpress that are based on other information (e.g., based on the content of the page being viewed rather than your prior web-browsing activity).
In some cases, data may still be collected about your browsing activity by third-party advertisers after you have opted out, but they will not use this data to deliver advertisements that are based on your past online browsing behaviour.
To learn more about the choices that advertisers provide generally for individuals to influence how information about their online activities over time and across third-party websites or online services is collected and used, visit:
- the Network Advertising Initiative at http://www.networkadvertising.org/managing/opt_out.asp;
- the Digital Advertising Alliance at http://www.aboutads.info/; or
- the European Digital Advertising Alliance at http://youronlinechoices.eu/.